Tate Britain : This Is Britain
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Alongside the campaign designed by Fallon, this project highlighted the Tate Britain’s role as the home of British art from 1500 to the present day. The campaign focussed on the rich variety and contrasting nature of the images within British art, both historic and contemporary.  

The 20 x 16 metre screen represented the national British flag, deconstructed to its basic figurative parts.

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 The Tate Britain