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	<title>Jessie May Peters</title>
	<link>https://pedge.design</link>
	<description>Jessie May Peters</description>
	<pubDate>Wed, 16 Jul 2025 19:29:46 +0000</pubDate>
	<generator>https://pedge.design</generator>
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	<item>
		<title>Thao Thao</title>
				
		<link>http://pedge.design/Thao-Thao</link>

		<comments></comments>

		<pubDate>Wed, 16 Jul 2025 19:29:46 +0000</pubDate>

		<dc:creator>Jessie May Peters</dc:creator>
		
		<category><![CDATA[]]></category>

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		<description>
	Thao Thao/&#38;nbsp;

	


	&#60;img width="2689" height="3363" width_o="2689" height_o="3363" src_o="https://cortex.persona.co/t/original/i/a517f540243a0ff46df3e1404b5d468110c7eefe5258145562b085f18115e069/IMG_8454.jpg" data-mid="1413286" border="0" /&#62;&#60;img width="1067" height="1334" width_o="1067" height_o="1334" src_o="https://cortex.persona.co/t/original/i/6726bab549036f6ba00fb2c84bc3688d67845005c63dbaf3f073b2e5390f4fd1/unnamed.jpg" data-mid="1413287" border="0" /&#62;&#60;img width="1600" height="1067" width_o="1600" height_o="1067" src_o="https://cortex.persona.co/t/original/i/2fbf9eb9940c25d67c5cf5c9cea23d86bbad54c26ee5d93356fafc5cbfc88775/9d051eb0-00a3-451f-94c9-cd55a4b1b011.JPG" data-mid="1413284" border="0" /&#62;&#60;img width="2846" height="3558" width_o="2846" height_o="3558" src_o="https://cortex.persona.co/t/original/i/2e92418f52fa3b103f364b211b533f639bbc9d524080e5a86be4b335cde5127c/IMG_8455.jpg" data-mid="1413285" border="0" /&#62;&#60;img width="1066" height="1600" width_o="1066" height_o="1600" src_o="https://cortex.persona.co/t/original/i/e556787396139c0c4ca78565c69e0815f764d19709436498b96c1c0b55b05245/6908c105-bcf4-4074-9e38-1d35162040b6.JPG" data-mid="1413283" border="0" /&#62;&#60;img width="8245" height="7459" width_o="8245" height_o="7459" src_o="https://cortex.persona.co/t/original/i/d972936afe2b1a46286b1997aec334ab8d81704a28ae5febe9c266a81da50251/Image-pour-le-menu.png" data-mid="1413282" border="0" /&#62;
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		<excerpt>Thao Thao/&#38;nbsp;  	</excerpt>

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	<item>
		<title>Walpole</title>
				
		<link>http://pedge.design/Walpole</link>

		<comments></comments>

		<pubDate>Wed, 22 Sep 2021 09:47:31 +0000</pubDate>

		<dc:creator>Jessie May Peters</dc:creator>
		
		<category><![CDATA[]]></category>

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		<description>
	Walpole/
	

	&#60;img width="4032" height="3024" width_o="4032" height_o="3024" src_o="https://cortex.persona.co/t/original/i/a00a5ccdef6bc9a08e23b7335d116978540edcfefec9b507a544c55c2f0cdd2f/IMG_6134.JPG" data-mid="1125713" border="0" /&#62;&#60;img width="2000" height="1500" width_o="2000" height_o="1500" src_o="https://cortex.persona.co/t/original/i/0c53fc7eb7c963d19516860fdea07e80bfe9e6b49237f33b62020baf59b56567/IMG_6134-crop.jpg" data-mid="1125716" border="0" /&#62;&#60;img width="2000" height="1500" width_o="2000" height_o="1500" src_o="https://cortex.persona.co/t/original/i/0ec1a5568923add2bdc8666400dda527a8a2cbd0c59cf15550ea416f7188da06/IMG_6134-crop-2.jpg" data-mid="1125717" border="0" /&#62;

	-
Oil on board. 1 metre wide.
Sold
	

	
</description>
		
		<excerpt>Walpole/ 	  	  	- Oil on board. 1 metre wide. Sold</excerpt>

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	</item>
		
		
	<item>
		<title>House</title>
				
		<link>http://pedge.design/House</link>

		<comments></comments>

		<pubDate>Mon, 17 Aug 2020 14:30:58 +0000</pubDate>

		<dc:creator>Jessie May Peters</dc:creator>
		
		<category><![CDATA[]]></category>

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		<description>
	Abandoned
/

	

	&#60;img width="2000" height="2667" width_o="2000" height_o="2667" src_o="https://cortex.persona.co/t/original/i/e8ded4096b833c688133acd22a235194310123ca93066fedd425013706c45ea1/IMG_4750.JPG" data-mid="970047" border="0" /&#62;
-Acrylic on board

-</description>
		
		<excerpt>Abandoned /  	  	 -Acrylic on board  -</excerpt>

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	<item>
		<title>Painting</title>
				
		<link>http://pedge.design/Painting</link>

		<comments></comments>

		<pubDate>Mon, 17 Aug 2020 13:15:33 +0000</pubDate>

		<dc:creator>Jessie May Peters</dc:creator>
		
		<category><![CDATA[]]></category>

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		<description>

	Painting/ // Walpole
	
P</description>
		
		<excerpt> 	Painting/ // Walpole 	 P</excerpt>

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	</item>
		
		
	<item>
		<title>Coven</title>
				
		<link>http://pedge.design/Coven</link>

		<comments></comments>

		<pubDate>Mon, 17 Aug 2020 13:14:05 +0000</pubDate>

		<dc:creator>Jessie May Peters</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">381492</guid>

		<description>
	Coven
/

	

	&#60;img width="7500" height="5000" width_o="7500" height_o="5000" src_o="https://cortex.persona.co/t/original/i/b0028df89d2648aa47c663b6bb62c65c1ce7f2eaf12f3aabb46765561619a99e/Coven-for-website3.jpg" data-mid="970026" border="0" /&#62;&#60;img width="7500" height="5000" width_o="7500" height_o="5000" src_o="https://cortex.persona.co/t/original/i/6d3fabeb98fe5c738098cd66eb1680b32edff9466023fdb52a34adb452a1713f/Coven-for-website2.jpg" data-mid="970028" border="0" /&#62;&#60;img width="7500" height="5000" width_o="7500" height_o="5000" src_o="https://cortex.persona.co/t/original/i/e23504b69dd52d9b2b33603bfcdeaa13ae8d9a8ccb7ba29dd184b3c8a7534c80/Coven-for-website.jpg" data-mid="970027" border="0" /&#62;
-Paris-based community dedicated to Intersectional feminism, 
groundbreaking ideas, and their transmission through conversation and literature.

-

 @covenparis</description>
		
		<excerpt>Coven /  	  	 -Paris-based community dedicated to Intersectional feminism,  groundbreaking ideas, and their transmission through conversation and literature. ...</excerpt>

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	<item>
		<title>Instructions +</title>
				
		<link>http://pedge.design/Instructions</link>

		<comments></comments>

		<pubDate>Mon, 17 Aug 2020 13:11:29 +0000</pubDate>

		<dc:creator>Jessie May Peters</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">381491</guid>

		<description>
	Instructions +
/

	
I&#60;img width="7500" height="5000" width_o="7500" height_o="5000" src_o="https://cortex.persona.co/t/original/i/398909d9aa56727c8160890848db491542b81ea950431b0bbf01923f2d68c922/For-website4.jpg" data-mid="970020" border="0" /&#62;&#60;img width="7500" height="5000" width_o="7500" height_o="5000" src_o="https://cortex.persona.co/t/original/i/a331aada01b435f101b85cf7a464f1c278934e131d4e01f68b76b79e8875d1fb/For-website.jpg" data-mid="970022" border="0" /&#62;&#60;img width="7500" height="5000" width_o="7500" height_o="5000" src_o="https://cortex.persona.co/t/original/i/3d858cbaec607b66fc474ed89f7bda7d4925a04ec42c55941f0f983bc52f0007/For-website2.jpg" data-mid="970019" border="0" /&#62;&#60;img width="7500" height="5000" width_o="7500" height_o="5000" src_o="https://cortex.persona.co/t/original/i/b8d64deea6ab57969838797ee44887f38f5f26f0b4d2cf56398d084f1c505424/For-website3.jpg" data-mid="970021" border="0" /&#62;&#60;img width="7500" height="5000" width_o="7500" height_o="5000" src_o="https://cortex.persona.co/t/original/i/7fd5a01fce6a4e85cef2b46d107585acddc08b8f21044652931e8b2e7f9b6fae/For-website5.jpg" data-mid="970023" border="0" /&#62;&#60;img width="7500" height="5000" width_o="7500" height_o="5000" src_o="https://cortex.persona.co/t/original/i/e8363bb6a792522ee86a4da67f388adf7a56721fa81595ef7fde1b8621faa152/For-website6.jpg" data-mid="970024" border="0" /&#62;-Paris based brand, producingclothing in India on sustainableand ethical bases.

-

 @instructionsplus</description>
		
		<excerpt>Instructions + /  	 I-Paris based brand, producingclothing in India on sustainableand ethical bases.  -   @instructionsplus</excerpt>

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	<item>
		<title>Forts</title>
				
		<link>http://pedge.design/Forts</link>

		<comments></comments>

		<pubDate>Mon, 17 Aug 2020 13:09:30 +0000</pubDate>

		<dc:creator>Jessie May Peters</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">381490</guid>

		<description>
	Forts
Margate + Broadstairs/
	

	&#60;img width="2362" height="1516" width_o="2362" height_o="1516" src_o="https://cortex.persona.co/t/original/i/40bee8adef853088fbbf4ea7436b346e3fee088402326a9721f78c92be9634f0/Untitled_Artwork.JPG" data-mid="1125721" border="0" /&#62;&#60;img width="2400" height="1600" width_o="2400" height_o="1600" src_o="https://cortex.persona.co/t/original/i/3a2a01e90bf5fb17b6baf4b5e2550a3f4b94b6640eea88c0d82eda6f195aad7a/Tshirts-for-website2-copy.jpg" data-mid="970036" border="0" /&#62;&#60;img width="7500" height="5000" width_o="7500" height_o="5000" src_o="https://cortex.persona.co/t/original/i/5490a8f73ee2407707df56fb26f28dc3f579d4dd48593d6312b10b7525e1dfcb/For-Website4.jpg" data-mid="970035" border="0" /&#62;&#60;img width="2400" height="1600" width_o="2400" height_o="1600" src_o="https://cortex.persona.co/t/original/i/e720a88847a9246b74e2077937aa26c33d263ba4c218d6b5950bae949739704f/Tshirts-for-website-copy.jpg" data-mid="970038" border="0" /&#62;&#60;img width="7500" height="5000" width_o="7500" height_o="5000" src_o="https://cortex.persona.co/t/original/i/6e3a8f5995e76f50493e520b01378faf0ac48cd8d86e71fd3ef9ca583ede56eb/For-Website3.jpg" data-mid="970037" border="0" /&#62;

-8 Cliff Terrace,&#38;nbsp;Margate, Kent
1 Chandos Road,&#38;nbsp;Broadstairs, Kent

-

 @fortsmargate</description>
		
		<excerpt>Forts Margate + Broadstairs/ 	  	  -8 Cliff Terrace,&#38;nbsp;Margate, Kent 1 Chandos Road,&#38;nbsp;Broadstairs, Kent  -   @fortsmargate</excerpt>

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	<item>
		<title>Branding</title>
				
		<link>http://pedge.design/Branding</link>

		<comments></comments>

		<pubDate>Mon, 17 Aug 2020 12:59:47 +0000</pubDate>

		<dc:creator>Jessie May Peters</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">381487</guid>

		<description>


Branding

/ Dino’s, England&#38;nbsp;(coming soon)
/ Curve Coffee Roasters, England&#38;nbsp;(coming soon)
/ Raw Material Coffee (coming soon)
/ Forts Cafe, England
/ Coven, France/ Instructions +, France</description>
		
		<excerpt>  Branding  / Dino’s, England&#38;nbsp;(coming soon) / Curve Coffee Roasters, England&#38;nbsp;(coming soon) / Raw Material Coffee (coming soon) / Forts Cafe, England...</excerpt>

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	</item>
		
		
	<item>
		<title>(why) design</title>
				
		<link>http://pedge.design/why-design</link>

		<comments></comments>

		<pubDate>Sun, 08 Jan 2017 18:13:25 +0000</pubDate>

		<dc:creator>Jessie May Peters</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">134356</guid>

		<description>
	(why) design
/Layers. Structures. Screenshots. Depth of field. 
Depth of perspective. Corners. Lines. Symbols. Collage. 
Spitballing ideas for a clothing brand as I work on creating their visual identity. Showing the process of design by exposing its lines, its structures. 
Revealing, showing the story and how it is made.-
	

	&#60;img width="500" height="95" width_o="500" height_o="95" src_o="https://cortex.persona.co/t/original/i/6bf9cbc5092567b9fa48853f8fb68e6d01e27c835d1732df1d4cd14bfb612ec0/tumblr_inline_oc7j8jqMBe1r7oyam_500.png" data-mid="149935" border="0" /&#62;Categorical archiving&#38;nbsp;-

	How can we relate the design aesthetic to the story of the pieces? 


Each craft has its own nuts and bolts, its own process. 
The design process, (stylised in its own right) is a process of adapting lines, fitting content to a form, which when these lines are removed, will allow the piece to float in its own negative space. Held in place by unseen forces, which if done well, give us a feeling of conscientious thought. 
“How do we let this work excel in the mind of the viewer, by supporting it with aspects that the audience will never see?”


As we develop the &#38;nbsp;identity and brand message as much as for the design, we have come up with the line:


“As human as possible.”


“As possible” contextualises us, and gives us the chance to acknowledge our present limitations, but infers that there will be a future. Right now we can do A but later on, it will be adapted to become B.

-


	&#60;img width="495" height="349" width_o="495" height_o="349" src_o="https://cortex.persona.co/t/original/i/466e830d96d6ffaae0fa8102c32fb3612810e7761b5cd292a761b512b4eb0706/tumblr_inline_oc7imxBfx51r7oyam_500.png" data-mid="149936" border="0" /&#62;
</description>
		
		<excerpt>(why) design /Layers. Structures. Screenshots. Depth of field.  Depth of perspective. Corners. Lines. Symbols. Collage.  Spitballing ideas for a clothing brand as...</excerpt>

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	</item>
		
		
	<item>
		<title>Venn : Innovation in the Crossovers</title>
				
		<link>http://pedge.design/Venn-Innovation-in-the-Crossovers-1</link>

		<comments></comments>

		<pubDate>Sun, 08 Jan 2017 17:17:49 +0000</pubDate>

		<dc:creator>Jessie May Peters</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">134344</guid>

		<description>
	Venn : Innovation in the Crossovers/Changing from the London coffee scene to the Parisian, I started to notice the cut and copy approach to the offering which accompanied specialty coffee. The exposed brickwork, copper finishings, heavy ceramics and beautiful tiles had become interior design prerequisites. Food wise, these were accompanied with the banana breads, the avocado toasts, the chia covered whatever-you-likes, the yogurt pots and various compote add-ons. 
The stable constant in this was the coffee of the Third Wave, which spread internationally whilst retaining a relatively consistent lexicon and type 
of drink offer. The coffee was what I expected, but the food alongside it, I felt had the cultural freedom to adapt to its surroundings. So when I arrived in Paris, I was surprised to see that the food in the coffeeshops had met a stumbling block. 
The food was glued to the coffee, and it meant that the specialty coffee shop remained exclusive to itself, or at least, less accessible to the cultures it planted into. When I moved to France, I expected to see miniature palmiers on the saucers of the flat whites, a salade à l'huile de noix on the lunch menu, and slices of tarte tropezienne in glass cloches by the till. But I didn’t see this anywhere, and still don’t.
Specialty coffee in the larger sense of what is around the cups, has created with it a culture bubble, that should grow to adapt to the rich heritage of each country it touches. The artisanal aspect of our industry can be pushed so much further if we dig deep into the ingredients and recipes of that country’s heritage. 
-Enter to the stage, my dear friend the Venn diagram :

&#60;img width="500" height="323" width_o="500" height_o="323" src_o="https://cortex.persona.co/t/original/i/720ca7af569533fa753651a433a93e7b9162d39cd751d48a44e5909d96f2b423/tumblr_inline_og7vz9hK8o1r7oyam_500_2.png" data-mid="149896" border="0" data-scale="100"/&#62;
(Flat white culture) + (Viennosserie) = (Deconstructed palmier + crème)



-

I’ve been thinking a lot about the term “innovation in the crossovers”, and it’s a tool I have always used when trying to come up with new ideas for a design project. Take two different concepts, and consider the possibilities between the two. 

E.g :

Red + Green 
Hat + Climate change
Flat white + Viennosserie
Bouquet + Death

-
In this vein, the benefit of the venn diagram in the coffee industry would look like this :

&#60;img width="500" height="323" width_o="500" height_o="323" src_o="https://cortex.persona.co/t/original/i/beb42f9963f0c2f445989537c68e3254150af993778447d5d77ceb2448af26a3/tumblr_inline_og7wb4ZHJ31r7oyam_500_4.png" data-mid="149898" border="0" /&#62;-
The above image represents to me the potential which is available to coffee shops should they utilise it. The clear objective of our industry is to harness the quality potential 
of our products (Eg: hand reared, grass-fed, foraged, organic, directly traded etc.), and make them available in a counter offer to commercial equivalents. 

Coffee shop culture in this way allows the customer to taste things which they may not have in the shopping trolley. 
In my opinion, an ideal specialty coffee shop culture should be looked at in a similar way to local produce restaurant culture. 
I would love to see the food offering pushed to represent 
the local heritage which surrounds the shop. To step away 
from the concept that if you’re in the proximity of a well 
extracted espresso, an avocado toast is not far behind. -





	


&#60;img width="405" height="766" width_o="405" height_o="766" src_o="https://cortex.persona.co/t/original/i/483a921f53c095ba0c4b3104905b1eb9b4ca352680aad6d6f44f0002a9644246/tumblr_inline_og7yini1zi1r7oyam_540.png" data-mid="149894" border="0" /&#62;Innovation in the crossovers.

	



</description>
		
		<excerpt>Venn : Innovation in the Crossovers/Changing from the London coffee scene to the Parisian, I started to notice the cut and copy approach to the offering which...</excerpt>

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